Heidi began as scheduled, preempting the final moments of the game and the two Oakland touchdowns in the eastern half of the country, to the outrage of viewers. approached, NBC's switchboards were jammed by viewers phoning to inquire about the night's schedule, preventing the planned change from being communicated. However, communicating this revised plan to the technicians running NBC's master control proved impossible – as 7 p.m.

EST, but then decided to allow the game to air to its conclusion. NBC executives had originally ordered that Heidi begin at 7:00 p.m. A high-scoring contest, together with a number of injuries and penalties for the two bitter AFL rivals, caused the game to run longer than usual. In the late 1960s, few professional football games took longer than two and a half hours to play, and the three-hour time slot allotted to the Jets and Raiders was thought to be adequate. However, a decision by NBC, the game's television broadcaster, to break away from its coverage on the East Coast to broadcast the television film Heidi caused many viewers to miss the Raiders' comeback. The contest, held on November 17, 1968, was notable for its exciting finish, in which Oakland scored two touchdowns in the final minute to win the game 43–32. The Heidi Game or Heidi Bowl was a 1968 American Football League (AFL) game between the Oakland Raiders and the visiting New York Jets.

Jets: Weeb Ewbank (head coach), Winston Hill, Don Maynard, Joe Namath Raiders: Al Davis (owner/general manager), Fred Biletnikoff, George Blanda, Willie Brown, Jim Otto, Art Shell, Gene Upshaw Oakland–Alameda County Coliseum, Oakland, California

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